
TikTok Comedy Experiments
Initial 6‑week organic comedy TikTok channel results. Did testing on hooks, timing, and character to learn what makes people stop, watch, and share.
See ChannelProject Overview
Started posting August 26/27. In ~6 weeks: 581K views, 312K unique viewers, 2,115 followers, and strong engagement — driven primarily by the For You page.
Objective & Strategy
Learn Attention
Use 10–20s sketches to study hooks, pacing, and retention.
Iterate Fast
Post consistently, tweak openings, and read comments as research.
Test Shareability
Design bits that reward rewatch and sharing.
Flow & Metrics
GA4‑style path: Post Views branching into downstream actions. Link thickness reflects relative volume.
Edit values in the data
object to update widths.
What I Tested
Hooks
- Immediate problem/conflict in first 1–2 seconds
- Pattern break: visual oddities to stop the scroll
- Question openers vs. cold open jokes
Timing & Framing
- Tight cuts; no dead air
- Character reaction beats to create payoff
- Occasional captions for clarity
Signals I Tracked
- Views → likes/shares/follows conversion
- Comments themes to guide next bits
- Traffic source split (For You vs profile/search)
Impact
This live sandbox sharpened my instincts for attention, clarity, and momentum — the same muscles I use to ship UX and marketing work that actually moves people.