SnackBlast Shopify
Product Page Optimization
Redesigned a Shopify DTC product page to drive higher mobile conversion resulting in a 31% lift in overall CVR, 75% revenue increase from paid mobile traffic while seeing a 2% drop in traffic.
- Shopify, Hotjar, Google Analytics
- 4 weeks
- Role: CRO & UX Consultant
- Mobile & Desktop
Client project (rebranded for confidentiality)
We Wanted To Grow New User Acquisition
Most traffic was paid
to drive new customer acquisition.
Mobile device users
~78% of the site traffic were mobile users.
First visit purchasers
Analytics showed users either bought on their first visit or not at all.
Original Product Page
- 4.14% Mobile Conversion Rate
- ~226 average daily mobile visitors
- ~53% of mobile traffic sourced from paid social
- ~80% of paid traffic landed on the PDP directly
Users were most likely to convert on their first visit or not at all.
The data suggested to me that users were likely to convert on their first visit or not at all. That insight shaped my approach: optimize for impulse by reducing friction and encouraging quick decision-making.
Heatmapping Insights
What the Data Told Us
Users were already interacting with the page, but not where it mattered for the revenue growth.
- On product images and image thumbnails
- On the header area (logos, icons)
- Very little engagement on price, reviews, or Add To Cart in the original layout
Before
After
Changes Based on Behavior
- Rebuilt layout to prioritize above-the-fold selling points
- Used a carousel dot pattern inspired by Amazon to match existing mental models
- Ensured product title, price, and reviews were clearly viewable without scrolling
- Reduced visual clutter by consolidating banners
Results
increase
Mobile Conv. Rate Overall
increase
Revenue Overall
increase
Revenue from Paid
Social Mobile Traffic
decrease
Paid Social
Mobile Traffic
Takeaway
Drive impulse purchases.
This was inspired by diving into the analytics and utilizing heatmapping to find out how to encourage impulse shopping.
& that made all the difference.
It did not take months to make this happen. Just took someone to think a little differently about the user experience.
Updated Product Page
